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You've polished your resume, studied for any upcoming interviews, and you're confident that you're a shoo-in for your dream marketing internship. There's just one thing left to do: write a great cover letter to go along with your perfectly polished resume.
A great cover letter for a marketing internship showcases your skills, demonstrates your qualifications, and explains why you would be a valuable asset to the company. By highlighting your relevant experience and drive, you can snag that coveted marketing internship in no time! Here's how to craft the perfect cover letter for your marketing internship application.
For those looking to get a start in the field of advertising, a Marketing Internship provides an ideal opportunity to gain experience and skills. Employers expect interns to be able to work independently, be creative with their ideas, and possess strong communication skills—both written and verbal. During a traineeship, tasks may include gathering information for market research projects, helping to develop strategies or campaigns for new or existing products, and creating content for social media platforms.
A trainee is also expected to have knowledge of the latest industry trends and innovations. On top of specific tasks assigned by the employer, internships provide invaluable insight into the planning, coordination, and execution of promotional activities. It’s a great way for individuals to gain strategic thinking practices as well as hands-on experience in different areas of marketing such as media relations, branding and public relations. Ultimately, employers seek interns who take initiative and demonstrate a strong willingness to learn about all aspects of the profession.
There are several ways to write a cover letter for an internship application, but it’s important to take into account some of the elements mentioned above.
Here are some tips on how to write the perfect marketing internship cover letter:
Start with a bang
The best way to start your cover letter is by mentioning where you found the listing for the internship and why it grabbed your attention. Did a professor recommend it? Did you see it on an industry blog? Did a friend work there last summer and tell you about it? Whatever the case may be, make sure to mention it in the opening paragraph! It should make the reader want to learn more about you.
Focus on your relevant skills and experience
In the next paragraphs, focus on 2-3 specific skills or qualifications that make you the perfect candidate for the job. Do you have relevant coursework? Have you completed any projects that are similar to what the company is asking for? Do you have any related work experience? Be sure to share examples of times when you've excelled in these areas!
For example, if you’re applying for an internship at a PR firm, highlight times when you successfully managed social media accounts or designed creative campaigns. If you’re applying for a position at an ad agency, include examples of pitch decks or copywriting samples you’ve created. The more tailored and relevant your experiences are, the better chance you have of snagging that interview!
End strong and thank them for their time!
In your closing paragraph, restate why you would be an excellent fit for the position and thank them for their time and consideration. Include a call-to-action telling them when they can expect to hear back from you (usually 2-3 days). Be sure to proofread everything carefully before hitting send—you want to make sure there are no typos or grammatical errors in your final product!
Following these three simple tips will help set your cover letter apart from all the other applicants competing for the same position as you. With a little bit of effort, craftiness, and tailoring, you'll be on your way to nailing that marketing internship in no time! Good luck!
Dear (Sir, Madame, Mr. Name, Mrs. Name, Miss Name),
I would like to take this opportunity to introduce myself a little so as to hopefully be considered for the internship position with (name of company).
I completed my studies at (name of school/university etc.) in (date), after which began my work experience at (name of company), where I am still at present. After (amount of time at X company) I am looking to broaden my experiences and allow myself to grow more effectively within the field.
Marketing and its key elements, is an area that I see as multi-faceted, creative and very dynamic. These elements encourage me to expand my learning experience seeking out new challenges along the way.
The internship position that is available with (name of company) is one where I feel that I will be able to become an asset to the company through my enthusiasm for the field.
Please find attached my Resume with contact details, I kindly request to be called in for a formal interview soon.
Looking forward to meeting you,
Mr/Mrs. (Last Name),
I am writing to apply for the Marketing Internship at ABC Company.
As a recent marketing graduate, I am passionate about leveraging my knowledge of digital and social media platforms to develop effective campaigns that engage customers and grow brands.
During my time in college, I collaborated with a team to create content for multiple clients across diverse industries; this experience has given me an understanding of the importance of brand identity and its impact on business success.
Additionally, I have a strong history of working with companies on their public relations strategies, ensuring that their messages remain consistent across all channels. Most recently, I held a summer internship role at XYZ company where I worked on strategic market research and data analysis initiatives.
This role also provided me with the opportunity to familiarize myself with best practices in marketing strategy development, as well as acquire important soft skills such as team collaboration and communication.
With these experiences under my belt and a determination to learn more about the world of marketing, I'm confident that I would be a great addition to your team.
Please feel free to contact me at any time if you'd like to discuss how I can apply my skills in this internship role.
Thank you so much for your consideration!