Cover Letter for Car Sales-related Job: Free Example and Writing Tips

Last update: ©

How to Write an Effective Car Dealer Cover Letter?

A well-written cover letter is essential for any job application, but when you're applying for a position in car sales, it's especially important. Hiring managers are looking for applicants with great communication and people skills, and your cover letter is your chance to show off those skills.

Working in automobile sales is a great opportunity for individuals who thrive in customer service roles. The duties of a car salesperson typically involve meeting with potential clients to show them vehicles and discuss available features, helping customers identify which car suits their needs, and providing advice about aftersales services and warranties. As part of the role, the car seller must also be knowledgeable about all of the cars that the dealership has available, as well as any promotions or discounts on offer.

Employers are looking for people who are engaging and friendly when talking to customers, have excellent communication skills both verbally and written, plus good negotiation skills when tackling price. Car dealerships need staff who possess excellent organizational abilities with attention to detail, have great problem solving and time management skills, plus an ability to think on their feet in order to provide solutions quickly. Those with previous experience in customer service or sales will likely hold an advantage with employers over other applicants. Ultimately, car dealerships want employees who can help increase sales while maintaining a high level of client satisfaction.

Your cover letter should be short and to the point, focusing on your main qualifications for the position. Be sure to list some of the skills and qualities mentioned above.

The Best Way to Get the Job You Want Is to Have a Great Resume Template

How to Make Your Car Salesman Cover Letter Standout?

When applying for a car salesman position, be sure to include a well-written cover letter with your resume. Your cover letter should be convincing, well-written, and free of errors. Try to avoid repeating the same information that is already on your resume. Instead, focus on explaining why you’re the best candidate for the job.

In your letter, you might want to mention specific sales figures or objectives you met in previous positions. You could also describe any successful strategies you used to close deals. Use language that paints a picture of your success and demonstrates your motivation. Be sure to avoid any underhanded or "used car dealer" techniques in your letter. The goal is to come across as professional and trustworthy.

Finally, thank the hiring manager for their time and express your interest in meeting with them to discuss the car salesman position further.

To help you write the perfect cover letter for a car salesman position, we've created two free cover letter samples that you can use as a guide. Simply adapt our samples to reflect your own qualifications, work history, and personal information.

You May Also be Interested in Our Sample Cover Letter for an Automotive Service Job

Easy to Adapt Template for Internship, Car Dealership Entry Level

Dear hiring manager,

I am writing to apply for the open car salesman position at ABC Motors. I am confident that I have the skills and qualifications that you are looking for in a candidate, and I am eager to put my talents to work for your company.

As a car salesman with XYZ Motors, I was responsible for greeting customers, assessing their needs, and matching them with the perfect vehicle. In addition to being knowledgeable about the vehicles on the lot, I was also skilled at upselling features and building relationships with customers. I am confident that I could bring the same level of success to ABC Motors.

In addition to my experience in the automotive industry, I have excellent communication and people skills. I am always professional and courteous with customers, and I have a knack for building relationships with even the most difficult ones. My positive attitude is one of my greatest assets, and I always work hard to ensure that every customer leaves our dealership satisfied.

I would be grateful for the opportunity to put my skills and experience to work for ABC Motors. Thank you for your consideration; please do not hesitate to contact me at [PHONE NUMBER] or [EMAIL ADDRESS] if you have any questions or would like to schedule an interview.

Thank you very much!


[Your Name]


To whom it may concern,

I noticed that there was a position available with your company in ____________. This position is of great interest to me, I have3 years of experience, including a year abroad.

The sales industry is dynamic and changes rapidly, in order to work in this industry one needs to be dynamic and adaptable and have new, fresh ideas all the time - these are the qualities I believe I have and would like the chance to display in your comapany.

I am a team player and recently we were among the top 10 best sales teams in the UK, with figures that doubled since the previous year.

I look forward to discussing this position with you further.


♡ Share our site with your friends! ♡

We also recommend:

Senior Salesperson Sample Cover Letter

Car Rental Manager Sample Cover Letter

Automotive Service Advisor Sample Cover Letter